Marketing and PR Officer

Museums Galleries Scotland is the National Development Body for the Scottish museums sector.  We’re here to support more than 452 museums and galleries, whether through strategic investment, advice, advocacy, skills development or other means. We are a forward facing and inclusive organisation, committed to the ongoing development of a positive culture for our team.

As Marketing and PR Officer, you will play a key role in delivering communications across these programmes, as well as a range of MGS projects.

A key support position within a busy Marketing and Communications team, you will contribute to and champion an integrated approach across the full marketing and communications mix. With a strong awareness of MGS and our key audiences, you will help implement relevant strategies, processes and activity that raise the profile of both Scotland’s museums and MGS, while also sharing best practice to support sector development.

The Marketing and PR Officer will be an experienced communicator with a positive, ’can-do’ attitude, who understands how to tailor activity to reach different audiences and is comfortable working with the media.  Strong communication skills are essential, including the ability to give and receive constructive feedback.

The role also requires excellent organisational and administrative skills, with close attention to detail. The ability to multitask and demonstrate enthusiasm and initiative constitutes a natural part of the jo

TASKS

• Support the planning and delivery of marketing, PR and advocacy plans and initiatives to meet organisational objectives.
• Develop digital/online content, including copy for website such as news stories, blogs, or case studies.
• Support the planning and delivery of MGS media announcements and photocalls.
• Shared responsibility for media monitoring, sharing of relevant news items and reporting
• Work with third party contractors and suppliers.
• Share marketing best practice and advice with the sector, to enhance knowledge of this area.
• Provide administrative support relevant to the role.

RELATIONSHIPS

• Build and nurture effective working relationships across the organisation
• Proactive attitude to seek new knowledge, identify and seize learning opportunities
• Collaborate on joint projects and take part in relevant working groups
• A positive working relationship within the MGS team to ensure optimum impact
• Work fairly and with integrity and adapt style to different people, cultures and situations
• Responsible for maintaining day-to-day relations with other parts of the business relevant to the Marketing and Communications effort

ESSENTIAL

• Minimum two years’ experience of working in a communications role
• Excellent communication skills, including written skills.
• Experience of undertaking press engagement activity, developing press releases and handling media enquiries
• Experience of delivering media announcements across multiple communications channels
• Good understanding of on and offline copywriting and digital marketing
• Good organisational/administrative skills
• Microsoft Office and other relevant software knowledge

DESIRABLE

• Qualification in PR, Marketing or related area at SQA level 4 or above.
• Communications experience within the Arts/Cultural/Heritage sector
• Experience of shared management of small to mid-scale projects, delivered on time and to budget
• Experience of evaluating communication campaign activity
• Interest in museums and the wider heritage and cultural sector