Communications Team Leader

Our Communications Team sits at the heart of this work, helping to tell the story of
what we do and inspire people to get involved. As part of the Core Team, they lead the
development and delivery of marketing and communications across all Greener
Kirkcaldy projects, creating engaging content for a variety of platforms and audiences.
The team coordinates the organisation and promotion of Greener Kirkcaldy events,
manages our events calendar and booking systems and delivers campaigns and
engagement activities that connect people with climate action and community
initiatives.

The Communications Team Leader line manages our Communications &
Events Coordinator and Communications Assistant and supports a small group of Media
Volunteers who contribute blogs and stories for our website.

We’re looking for an enthusiastic and creative leader to guide this small team in
planning and delivering Greener Kirkcaldy’s marketing, communications, campaigns and
events programme — helping more people hear about, participate in and benefit from
our work.
You will also play a key role in leading and coordinating communications for the Climate
Action Fife partnership project, supporting collaboration and amplifying climate action
across the region.

Specific responsibilities
• Lead a small team delivering a busy schedule of marketing and communications
activities and content for a range of channels, including printed and branded
materials, newsletters, websites, blogs, videos and social media.
• Develop and implement effective communications strategies, policies, systems
and procedures
• Coordinate and deliver marketing and promotion for all Greener Kirkcaldy
projects and activities, in collaboration with all teams
• Coordinate and deliver marketing and promotion, engagement events and
behaviour change campaigns for the Climate Action Fife project, working with a
range of partners
• Manage marketing budgets, in accordance with Greener Kirkcaldy procedures
• Set marketing and communications targets and monitor analytics
• Maintain and grow the Greener Kirkcaldy mailing list
• Plan and develop engaging communications campaigns for a range of different
audiences, including potential participants, funders, partners and other
stakeholders, and the wider community
• Act as the marketing and PR contact for Greener Kirkcaldy
• Write press releases, respond to media enquiries and maintain relationships with
journalists and other members of the press
• Work with the Fundraising & Membership Lead and Volunteer Coordinator to
develop engaging campaigns for members, potential donors and volunteers

General responsibilities
• Work as part of the Greener Kirkcaldy team to promote and encourage
understanding of environmental issues
• Promote the values of Greener Kirkcaldy when working in the local community
• Comply fully with the organisation ethos, policies and procedures and relevant
legislation
• Participate in Greener Kirkcaldy’s leadership team and offer peer support
• Attend and contribute to team meetings and training courses
• Undertake other duties in line with the job purpose

Skills and experience

• Excellent people and communication skills
• Good literacy, numeracy and IT skills
• Highly organised, able to work under pressure and plan a diverse workload
• Ability to turns ideas into impactful communications and campaigns
• Ability to communicate and engage with a range of audiences
• A strong track record of working marketing or communications
• xperience of coordinating communications with external partners
• Experience of managing people and budgets

Knowledge

• Good understanding of the media landscape in Fife and Scotland
• Knowledge of the diverse communities who live in Kirkcaldy and Fife
• Knowledge of different marketing approaches
• Marketing analytics and monitoring knowledge

Personal Qualities

• A positive, enthusiastic and supportive attitude
• Proactive, self-motivated and able to use own initiative
• Flexible and able to adapt according to the needs of the organisation
• A willingness for continued learning and personal development
• Enthusiastic about engaging people to tackle the climate emergency and/or
  supporting people in hardship